{"id":141384,"date":"2024-08-30T18:38:32","date_gmt":"2024-08-30T18:38:32","guid":{"rendered":"https:\/\/marcelocortazio.com.br\/?p=141384"},"modified":"2024-08-30T18:39:31","modified_gmt":"2024-08-30T18:39:31","slug":"o-poder-da-nostalgia-em-brand-storytelling","status":"publish","type":"post","link":"https:\/\/marcelocortazio.com.br\/index.php\/2024\/08\/30\/o-poder-da-nostalgia-em-brand-storytelling\/","title":{"rendered":"O poder da nostalgia em brand storytelling"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;599207&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; uncode_shortcode_id=&#8221;208286&#8243; column_width_pixel=&#8221;900&#8243;][uncode_info_box items=&#8221;Date,Categories|do_not_display_prefix,Reading_time&#8221; text_font=&#8221;font-158855&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-126617&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;158203&#8243; heading_custom_size=&#8221;clamp(40px,4vw,70px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">O poder da nostalgia em brand storytelling<\/span><!-- notionvc: 0461d6c2-5d5e-48e7-8363-c32d36758d40 --><br \/>\n<!-- notionvc: 3dbf2213-7b2b-4f4d-89ff-d40b8dbeb2ff -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;187331&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,4vw,30px)&#8221;]Como encantar cora\u00e7\u00f5es e despertar almas atrav\u00e9s de narrativas que ecoam no tempo.<br \/>\n<!-- notionvc: 3dbf2213-7b2b-4f4d-89ff-d40b8dbeb2ff -->[\/vc_custom_heading][uncode_info_box items=&#8221;Author|no_avatar|inline_avatar|display_prefix&#8221; text_font=&#8221;font-158855&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243;][vc_single_image media=&#8221;141407&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;174176&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;428958&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;636146&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;176830&#8243; text_color_type=&#8221;uncode-palette&#8221;]Quando eu vi o \u00faltimo filme da franquia Indiana Jones (e o Chamado do Destino), um monte de lembran\u00e7as pipocaram na minha mente.<\/p>\n<p>Acompanhar as aventuras do Professor Jones de Ca\u00e7adores da Arca Perdida at\u00e9 A \u00daltima Cruzada, marcou minha inf\u00e2ncia e adolesc\u00eancia.<\/p>\n<p>Essas mem\u00f3rias voltaram porque o \u00faltimo filme tenta recapturar a ess\u00eancia da trilogia original. E trabalha muito bem a nostalgia.<!-- notionvc: 37d156ff-2864-492e-8f20-27f35ff43024 -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;210230&#8243;][vc_column][vc_single_image media=&#8221;141408&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;184466&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;862366&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;127170&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;879689&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p id=\"ember1256\" class=\"ember-view reader-text-block__paragraph\">Essa mem\u00f3ria n\u00e3o foi t\u00e3o forte com o quarto filme da franquia, Indiana Jones e o Reino da Caveira de Cristal, quando Spielberg tentou revitalizar o personagem (e errou feio, errou rude).<\/p>\n<p id=\"ember1257\" class=\"ember-view reader-text-block__paragraph\">Sabe aquela sensa\u00e7\u00e3o calorosa e reconfortante quando a gente v\u00ea um comercial antigo ou um filme que marcou nossa inf\u00e2ncia. Ou aquele sorriso involunt\u00e1rio quando reparamos numa embalagem cl\u00e1ssica nas prateleiras?<\/p>\n<p id=\"ember1258\" class=\"ember-view reader-text-block__paragraph\">\u00c9 a nostalgia, tocando profundamente na psique humana e gerando sentimentos de conforto e familiaridade.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;132687&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;822548&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-158855&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;867538&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,7.5vw,60px)&#8221;]&#8221;A nostalgia \u00e9 uma ferramenta poderosa para contar hist\u00f3rias, capaz de evocar emo\u00e7\u00f5es fortes e influenciar comportamentos do consumidor de maneiras significativas.&#8221;<!-- notionvc: 6ef66971-95e3-48e5-ab4b-bc14572ac692 -->[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;982471&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;150358&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;700679&#8243;]<\/p>\n<p id=\"ember1260\" class=\"ember-view reader-text-block__paragraph\">As marcas podem usar para criar uma conex\u00e3o \u00edntima com as pessoas. Podem criar um sentimento de pertencimento, felicidade e saudade do passado. A nostalgia tem a capacidade de nos transportar para uma \u00e9poca mais simples, onde a vida era menos complicada e mais inocente.<\/p>\n<p id=\"ember1261\" class=\"ember-view reader-text-block__paragraph\">Num mundo cada vez mais incerto, seja financeiramente ou politicamente falando, \u00e9 um sentimento que nos leva para um lugar \u201cseguro\u201d.<\/p>\n<p id=\"ember1262\" class=\"ember-view reader-text-block__paragraph\">Pense em como a <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/the-coca-cola-company\/\" data-test-app-aware-link=\"\">The Coca-Cola Company<\/a> sempre encontra maneiras criativas de revisitar seu ic\u00f4nico design de garrafa ou jingles antigos em suas campanhas.<\/p>\n<p id=\"ember1263\" class=\"ember-view reader-text-block__paragraph\">A <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/volkswagen\/\" data-test-app-aware-link=\"\">Volkswagen<\/a>, por exemplo, reavivou o amado Fusca d\u00e9cadas ap\u00f3s sua descontinua\u00e7\u00e3o, capturando a aten\u00e7\u00e3o de antigos e novos f\u00e3s.<\/p>\n<p id=\"ember1264\" class=\"ember-view reader-text-block__paragraph\">Ou a s\u00e9rie &#8220;<strong><em>Stranger Things&#8221;<\/em><\/strong> da <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/netflix\/\" data-test-app-aware-link=\"\">Netflix<\/a> que trabalha pesado com a nostalgia para criar um universo muito rico que combina personagens complexos, m\u00fasica, figurinos, loca\u00e7\u00f5es e todo tipo de refer\u00eancia sobre cultura pop.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;210230&#8243;][vc_column][vc_single_image media=&#8221;141409&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;196765&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;135660&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;138416&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;559660&#8243;]<\/p>\n<p id=\"ember1265\" class=\"ember-view reader-text-block__paragraph\">A s\u00e9rie mergulha fundo nas refer\u00eancias dos filmes dos anos de 1980, como E.T. O Extraterrestre, Contatos Imediatos de Terceiro Grau, Enigma de Outro Mundo, A Hora do Pesadelo e tantos outros filmes que marcaram essa \u00e9poca (e me deram alguns traumas de inf\u00e2ncia&#8230;rs)<\/p>\n<p id=\"ember1266\" class=\"ember-view reader-text-block__paragraph\">Mas a for\u00e7a da nostalgia vai al\u00e9m, transcendendo gera\u00e7\u00f5es e se tornando uma ferramenta universalmente indetific\u00e1vel. Ela amplia o apelo da marca e promove um senso de camaradagem entre consumidores de todas as idades.<\/p>\n<p id=\"ember1267\" class=\"ember-view reader-text-block__paragraph\">No mercado cada vez mais competitivo, utilizar est\u00e9ticas retr\u00f4 ou temas nost\u00e1lgicos \u00e9 uma forma eficaz de se diferenciar e fortalecer a identidade e posicionamento da marca.<\/p>\n<p id=\"ember1268\" class=\"ember-view reader-text-block__paragraph\">Por\u00e9m, encontrar o equil\u00edbrio entre nostalgia e inova\u00e7\u00e3o \u00e9 essencial para manter a relev\u00e2ncia.<\/p>\n<p id=\"ember1269\" class=\"ember-view reader-text-block__paragraph\">Reinterpreta\u00e7\u00f5es modernas de temas cl\u00e1ssicos ou a incorpora\u00e7\u00e3o de elementos contempor\u00e2neos em campanhas nost\u00e1lgicas s\u00e3o estrat\u00e9gias que podem ter bons resultados.<\/p>\n<p id=\"ember1270\" class=\"ember-view reader-text-block__paragraph\">No Super Bowl de 2023, por exemplo, a <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/rakuten\/\" data-test-app-aware-link=\"\">Rakuten<\/a> trouxe de volta a personagem de Alicia Silverstone no filme &#8220;<strong><em>As Patricinhas de Beverly Hills<\/em><\/strong>&#8220;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;210230&#8243;][vc_column][vc_single_image media=&#8221;141410&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;212197&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;117955&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;163015&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;154099&#8243;]<\/p>\n<p id=\"ember1271\" class=\"ember-view reader-text-block__paragraph\">O an\u00fancio funciona porque a ic\u00f4nica personagem Cher \u00e9 viciada em compras. E ela est\u00e1 falando sobre um app de cashback. Ou seja, a personagem est\u00e1 alinhada com a marca.<\/p>\n<p id=\"ember1272\" class=\"ember-view reader-text-block__paragraph\">\u00c9 claro que n\u00e3o h\u00e1 como prever exatamente o resultado, como as pessoas se sentir\u00e3o em rela\u00e7\u00e3o \u00e0 essa mensagem nost\u00e1lgica, por isso \u00e9 importante (como sempre) entender com quem voc\u00ea quer se comunicar. Entender o comportamento e as comunidades dentro do universo a sua marca vai abordar.<\/p>\n<p id=\"ember1273\" class=\"ember-view reader-text-block__paragraph\">A nostalgia n\u00e3o apenas conquista cora\u00e7\u00f5es, mas tamb\u00e9m impulsiona decis\u00f5es de compra, criando um senso de autenticidade e credibilidade. Ela revitaliza marcas dormentes ao resgatar mem\u00f3rias afetivas do passado e reavivar o interesse dos consumidores.<\/p>\n<p id=\"ember1274\" class=\"ember-view reader-text-block__paragraph\">Vou deixar aqui o famoso clipe &#8220;Carrossel&#8221; da s\u00e9rie Mad Men, que ilustra o cabe\u00e7alho desse artigo. Nesse v\u00eddeo, Don Draper apresenta o conceito criativo para um slideshow e usa nostalgia como pedra fundamental.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;210230&#8243;][vc_column][vc_single_image media=&#8221;141411&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;637400&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I\u2019ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It\u2019s refreshing to compare notes on life with people from vastly different backgrounds.<\/p>\n","protected":false},"author":1,"featured_media":141407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,3],"tags":[7,8],"class_list":["post-141384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criatividade","category-cinema","tag-travel","tag-trip"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/posts\/141384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=141384"}],"version-history":[{"count":29,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/posts\/141384\/revisions"}],"predecessor-version":[{"id":141418,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/posts\/141384\/revisions\/141418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/media\/141407"}],"wp:attachment":[{"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=141384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=141384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcelocortazio.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=141384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}