{"id":83950,"date":"2021-07-16T21:59:08","date_gmt":"2021-07-16T21:59:08","guid":{"rendered":"https:\/\/marcelocortazio.com.br\/?post_type=portfolio&p=83950"},"modified":"2024-08-15T16:37:32","modified_gmt":"2024-08-15T16:37:32","slug":"petrobras-magazine","status":"publish","type":"portfolio","link":"https:\/\/marcelocortazio.com.br\/index.php\/portfolio\/petrobras-magazine\/","title":{"rendered":"Petrobras Magazine"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”912259″][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_custom_heading auto_text=”yes” text_color=”color-jevc” heading_semantic=”h1″ text_font=”font-504674″ text_size=”h1″ text_weight=”100″]Coca-Cola Singleflix[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”h1″ text_font=”font-143967″ text_size=”fontsize-156538″ text_weight=”100″ uncode_shortcode_id=”159177″ text_color_type=”uncode-palette”]<\/p>\n

Dire\u00e7\u00e3o criativa para a Revista Petrobras, um projeto consistente de conte\u00fado multiplataforma e um canal com as subsidi\u00e1rias estrangeiras da empresa e stakeholders.<\/div>\n

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Todo o conte\u00fado produzido \u00e9 guiado pelos dez valores estrat\u00e9gicos da marca e \u00e9 distribu\u00eddo atrav\u00e9s de uma revista impressa, um aplicativo para iPad, a web e redes sociais. A revista e seu conte\u00fado s\u00e3o criados para capturar a experi\u00eancia da marca e traduzi-la para os leitores. T\u00f3picos como reciclagem, mobilidade e sustentabilidade s\u00e3o apenas alguns dos assuntos cobertos pela publica\u00e7\u00e3o. Cada artigo \u00e9 projetado para enriquecer a experi\u00eancia dos leitores e integrar as diversas plataformas de distribui\u00e7\u00e3o.<\/div>\n

[\/vc_column_text][vc_single_image media=”83957″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”178884″]<\/p>\n

A vers\u00e3o para iPad utiliza uma navega\u00e7\u00e3o intuitiva combinada com infogr\u00e1ficos animados, v\u00eddeos, sons e informa\u00e7\u00f5es complementares para ampliar a experi\u00eancia de consumo de conte\u00fado.<\/div>\n

[\/vc_column_text][vc_single_image media=”83958″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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