{"id":159229,"date":"2025-11-20T10:50:07","date_gmt":"2025-11-20T10:50:07","guid":{"rendered":"https:\/\/marcelocortazio.com.br\/?page_id=159229"},"modified":"2025-12-05T21:46:22","modified_gmt":"2025-12-05T21:46:22","slug":"story-design","status":"publish","type":"page","link":"https:\/\/marcelocortazio.com.br\/index.php\/story-design\/","title":{"rendered":"Story Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;141154&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;fixed&#8221; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-wvjs&#8221; overlay_alpha=&#8221;35&#8243; overlay_color_blend=&#8221;multiply&#8221; gutter_size=&#8221;6&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; 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text_color_type=&#8221;uncode-palette&#8221;]Story Design<!-- notionvc: 8f206c8b-7757-48ee-8bfe-82fedfb042f5 -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-726292&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-126617&#8243; uncode_shortcode_id=&#8221;184919&#8243; heading_custom_size=&#8221;clamp(25px,10vw,80px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Sua marca n\u00e3o precisa de mais campanhas descart\u00e1veis.<!-- notionvc: 8f206c8b-7757-48ee-8bfe-82fedfb042f5 -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-lxmt&#8221; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;517929&#8243; heading_custom_size=&#8221;clamp(12px,10vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Com minha metodologia, o <strong>Story Design<\/strong>, ajudo sua marca a criar <strong>ativos narrativos propriet\u00e1rios, ou Branded IPs,<\/strong> que atravessam comunica\u00e7\u00e3o interna, externa, employer branding e treinamentos. \u00c9 sobre <strong>construir cultura<\/strong>, reduzir custos, engajar, gerar impacto e <strong>deixar legado<\/strong>\u00a0para a marca.<!-- notionvc: ab993748-a774-4235-bad3-6525e143c8cb --><br \/>\n<!-- notionvc: 62d3389e-79ba-443e-85b4-590c2015a7e4 -->[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;644135&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;2000&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;520884&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; foreword=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;759180&#8243; heading_custom_size=&#8221;clamp(30px, 3vw, 60px)&#8221; subheading=&#8221;INTRO&#8221; text_color_type=&#8221;uncode-palette&#8221;]<strong>Aten\u00e7\u00e3o \u00e9 a moeda mais cara do mundo<\/strong>. Posts desaparecem em segundos, campanhas somem em semanas, e comunicados internos mal passam do e-mail. O que faz uma mensagem sobreviver? Hist\u00f3rias bem contadas. Hist\u00f3rias criam cultura. Hist\u00f3rias engajam equipes. Hist\u00f3rias transformam marcas em refer\u00eancia.<br \/>\n<!-- notionvc: d66db25a-aa73-41bc-845c-4037504864ef -->[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;197336&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;185913&#8243;][vc_gallery el_id=&#8221;gallery-192791&#8243; type=&#8221;linear&#8221; medias=&#8221;159270,159269,159268,159267,159266,159265,159264,159263,159262,159261,159260,159259,159258,159257,159256,159255&#8243; gutter_size=&#8221;3&#8243; linear_width=&#8221;clamp(100px, 20vw, 220px)&#8221; linear_animation=&#8221;marquee-scroll&#8221; linear_speed=&#8221;0&#8243; marquee_clone=&#8221;yes&#8221; draggable=&#8221;yes&#8221; marquee_freeze=&#8221;yes&#8221; marquee_blur=&#8221;yes&#8221; media_items=&#8221;media|lightbox|original&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;736611&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;208674&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;746352&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_color=&#8221;color-gyho&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;189186&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(42px,8vw,85px)&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Story Design<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243;][vc_custom_heading text_color=&#8221;color-lxmt&#8221; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-185891&#8243; uncode_shortcode_id=&#8221;213759&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(10px,4vw,23px)&#8221;]Uma <strong>consultoria de storytelling<\/strong> para empresas que transforma sua comunica\u00e7\u00e3o, <strong>interna e externa<\/strong>, em um universo narrativo pr\u00f3prio. Nada de campanhas soltas ou improviso. Voc\u00ea sai com uma estrat\u00e9gia clara, com come\u00e7o, meio e fim, pronta para ser multiplicada em treinamentos, campanhas, redes e ativa\u00e7\u00f5es.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;968161&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;141479&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; advanced=&#8221;yes&#8221; 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heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-158855&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_italic=&#8221;yes&#8221; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; marquee_speed=&#8221;0&#8243; uncode_shortcode_id=&#8221;158624&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(50px,10vw,120px)&#8221;]NARRATIVE BLUEPRINT \/ ESTRAT\u00c9GIA \/ BRANDED IPs \/ PRODU\u00c7\u00c3O \/[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;90&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;step&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;972266&#8243; column_width_pixel=&#8221;1700&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;557699&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;179858&#8243; heading_custom_size=&#8221;clamp(30px,5vw,80px)&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Projetos<\/span><!-- notionvc: 2ea14e9c-1167-4c20-ab03-8b8ea6b9330e -->[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][uncode_index el_id=&#8221;index-9623217&#8243; loop=&#8221;size:12|order_by:date|post_type:portfolio|taxonomy_count:10&#8243; screen_lg=&#8221;700&#8243; screen_md=&#8221;480&#8243; screen_sm=&#8221;480&#8243; gutter_size=&#8221;2&#8243; post_items=&#8221;media|featured|onpost|poster,title,category|nobg&#8221; single_text=&#8221;overlay&#8221; images_size=&#8221;one-one&#8221; single_overlay_color=&#8221;color-wvjs&#8221; single_overlay_blend=&#8221;multiply&#8221; single_overlay_opacity=&#8221;20&#8243; single_overlay_visible=&#8221;yes&#8221; single_text_visible=&#8221;yes&#8221; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_title_family=&#8221;font-177973&#8243; single_title_dimension=&#8221;h2&#8243; single_title_weight=&#8221;300&#8243; single_title_transform=&#8221;uppercase&#8221; single_title_height=&#8221;fontheight-126617&#8243; single_border=&#8221;yes&#8221; post_matrix=&#8221;matrix&#8221; matrix_amount=&#8221;9&#8243; matrix_items=&#8221;eyIwX2kiOnsiaW1hZ2VzX3NpemUiOiJmb3VyLWZpdmUifSwiMl9pIjp7ImltYWdlc19zaXplIjoiZm91ci1maXZlIn0sIjNfaSI6eyJpbWFnZXNfc2l6ZSI6ImZvdXItZml2ZSJ9fQ==&#8221; uncode_shortcode_id=&#8221;106504&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;134898&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;154874&#8243;][vc_custom_heading text_color=&#8221;color-140313&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;accent&#8221; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;103986&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]Servi\u00e7os[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;182880&#8243; heading_custom_size=&#8221;clamp(20px,7.5vw,55px)&#8221;]Story Design[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;115619&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,7.5vw,25px)&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Storytelling para marcas que querem mais do que campanhas, querem relev\u00e2ncia.<\/span><!-- notionvc: 6c10084a-9459-485f-b235-8e984a14b3e2 -->[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;106413&#8243; text_color_type=&#8221;uncode-palette&#8221;]Desenvolvo a narrativa central da sua marca e transformo essa hist\u00f3ria em um sistema vivo: claro, replic\u00e1vel e forte o suficiente para orientar mensagens, posicionamento, conte\u00fado e a cria\u00e7\u00e3o de <span style=\"color: #ff6600;\"><strong>branded IPs<\/strong><\/span>, formatos, s\u00e9ries e hist\u00f3rias propriet\u00e1rias que s\u00f3 a sua marca poderia contar.<br \/>\n<!-- notionvc: 6c10084a-9459-485f-b235-8e984a14b3e2 -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;175794&#8243; text_color_type=&#8221;uncode-palette&#8221;]Depois da estrat\u00e9gia, acompanho a execu\u00e7\u00e3o: <span style=\"color: #ff6600;\"><strong>filmes<\/strong><\/span>, <span style=\"color: #ff6600;\"><strong>campanhas<\/strong><\/span>, <span style=\"color: #ff6600;\"><strong>videocasts<\/strong><\/span>, <span style=\"color: #ff6600;\"><strong>webs\u00e9ries<\/strong><\/span> e <span style=\"color: #ff6600;\"><strong>produ\u00e7\u00f5es h\u00edbridas com IA<\/strong><\/span> que levam essa narrativa para o mundo real e criam cultura.<\/p>\n<p><!-- notionvc: 6c10084a-9459-485f-b235-8e984a14b3e2 -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;949958&#8243; text_color_type=&#8221;uncode-palette&#8221;]Pronto para construir a hist\u00f3ria que ningu\u00e9m mais pode copiar e produzir conte\u00fado que realmente faz sua marca existir?<\/p>\n<p><!-- notionvc: 6c10084a-9459-485f-b235-8e984a14b3e2 -->[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-xl&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-158855&#8243; font_weight=&#8221;600&#8243; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;133951&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fmarcelocortazio.com.br%2Findex.php%2Fconsultoria-story-design%2F|title:Quero%20a%20Consultoria%20Story%20Design&#8221;]QUERO UMA HIST\u00d3RIA QUE GERE CULTURA![\/vc_button][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;876318&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; sign_size=&#8221;sm&#8221; gutter_simple=&#8221;1&#8243; no_h_padding=&#8221;yes&#8221; heading_semantic=&#8221;h2&#8243; titles_font=&#8221;font-186890&#8243; titles_size=&#8221;custom&#8221; titles_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;149725&#8243; active_tab=&#8221;0&#8243; heading_custom_size=&#8221;clamp(25px,10vw,90px)&#8221;][vc_accordion_tab gutter_size=&#8221;1&#8243; column_padding=&#8221;1&#8243; title=&#8221;NARRATIVE BLUEPRINT&#8221; tab_id=&#8221;1665420124-1-8616668891879051715610238705&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-210061&#8243; uncode_shortcode_id=&#8221;203827&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(15px,7.5vw,25px)&#8221;]\u2192\u00a0Diagn\u00f3stico Narrativo<\/p>\n<p>\u2192\u00a0Arquitetura da Mensagem<\/p>\n<p>\u2192\u00a0Identidade Narrativa (Why \/ Plot \/ Canon)<\/p>\n<p>\u2192\u00a0Defini\u00e7\u00e3o do \u201cVil\u00e3o\u201d da Marca[\/vc_custom_heading][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;ESTRAT\u00c9GIA&#8221; tab_id=&#8221;1665420124-2-016668891879051715610238705&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-210061&#8243; uncode_shortcode_id=&#8221;699331&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(15px,7.5vw,25px)&#8221;]\u2192\u00a0Story Strategy<\/p>\n<p>\u2192\u00a0Posicionamento Narrativo de Marca<\/p>\n<p>\u2192\u00a0Storylines para Conte\u00fados &amp; Campanhas<\/p>\n<p>\u2192\u00a0Desenvolvimento de Universos &amp; Branded IPs[\/vc_custom_heading][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;CRIA\u00c7\u00c3O&#8221; tab_id=&#8221;efe01523-2776-616668891879051715610238705&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-210061&#8243; uncode_shortcode_id=&#8221;141659&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(15px,7.5vw,25px)&#8221;]\u2192\u00a0Dire\u00e7\u00e3o Narrativa<\/p>\n<p>\u2192\u00a0Brand Narrative Bible<\/p>\n<p>\u2192\u00a0Cria\u00e7\u00e3o de Personagens &amp; arcos<\/p>\n<p>\u2192\u00a0Manifestos, roteiros e narrativas-chave[\/vc_custom_heading][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;PRODU\u00c7\u00c3O&#8221; tab_id=&#8221;10314d48-70e0-016668891879051715610238705&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-186890&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-210061&#8243; uncode_shortcode_id=&#8221;372456&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(15px,7.5vw,25px)&#8221;]\u2192\u00a0Dire\u00e7\u00e3o e Produ\u00e7\u00e3o de Filmes<\/p>\n<p>\u2192\u00a0Desenvolvimento de Webs\u00e9ries &amp; Formatos<\/p>\n<p>\u2192\u00a0Propriet\u00e1rios<\/p>\n<p>\u2192\u00a0Videocasts &amp; Podcasts<\/p>\n<p>\u2192\u00a0Cria\u00e7\u00e3o de Branded Shorts<\/p>\n<p>\u2192\u00a0Videocase<\/p>\n<p>\u2192\u00a0Branded Docs<\/p>\n<p>\u2192\u00a0IA Films (H\u00edbridos &amp; 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