{"id":141088,"date":"2024-08-15T16:02:49","date_gmt":"2024-08-15T16:02:49","guid":{"rendered":"https:\/\/marcelocortazio.com.br\/?page_id=141088"},"modified":"2025-11-18T17:16:51","modified_gmt":"2025-11-18T17:16:51","slug":"imersao-em-brand-storytelling","status":"publish","type":"page","link":"https:\/\/marcelocortazio.com.br\/index.php\/imersao-em-brand-storytelling\/","title":{"rendered":"Imers\u00e3o Em Brand Storytelling"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;130886&#8243; multiple_media=&#8221;yes&#8221; back_repeat=&#8221;no-repeat&#8221; kburns=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;41&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;186874&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1400&#8243; width=&#8221;1\/1&#8243; mobile_height=&#8221;340&#8243; uncode_shortcode_id=&#8221;125707&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-212331&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-126617&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;735797&#8243; heading_custom_size=&#8221;clamp(240px,4vw,50px)&#8221;]Imers\u00e3o em brand storytelling[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-212331&#8243; text_size=&#8221;fontsize-126472&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-126617&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;772084&#8243;]Hist\u00f3rias que conectam e convertem[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;row-letaral section-lateral row-horizontal-display overflow-hidden shape-bg additions&#8221; uncode_shortcode_id=&#8221;272492&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138585&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-212331&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-126617&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;718517&#8243;]O que voc\u00ea vai aprender<!-- notionvc: c2c09bdd-0209-490a-b47a-6f4bb8e1b7d1 -->[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;538004&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;15&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;102092&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;5&#8243;][vc_icon icon=&#8221;fa fa-pencil2&#8243; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;131429&#8243;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;189280&#8243;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Criar narrativas com <\/span><span class=\"notion-enable-hover\" data-token-index=\"0\">a m\u00e3o na massa<\/span><!-- notionvc: ca387ddf-5d4d-4afe-bfd8-2cb585e6bee1 -->[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;974266&#8243;]Voc\u00ea vai explorar <strong>casos reais do mercado<\/strong>. Aprender a aplicar t\u00e9cnicas de storytelling no dia a dia da sua marca, transformando teoria em <strong>resultados tang\u00edveis<\/strong>. Crie narrativas de marcas que se destacam num mercado saturado.<br \/>\n<!-- notionvc: ac081ede-1044-4bd3-a678-d4ac662236ec -->[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;15&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;145001&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;5&#8243;][vc_icon icon=&#8221;fa fa-server2&#8243; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;202513&#8243;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;149107&#8243;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Intelig\u00eancia artificial como alidada<\/span><!-- notionvc: 26ace86d-8389-4dde-b084-3a7dd0330c53 -->[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;197006&#8243;]Voc\u00ea vai descobrir <strong>como usar a intelig\u00eancia artificial<\/strong> a seu favor para criar hist\u00f3rias que se conectam com seu p\u00fablico. Vai aprender a usar plataformas de IA <strong>como aliadas<\/strong> para desenvolver narrativas que emocionam e inspiram as pessoas.<br \/>\n<!-- notionvc: 2a9969d7-4dd4-4415-89b4-16c917d345ae -->[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-726292&#8243; overlay_alpha=&#8221;15&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;170549&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;5&#8243;][vc_icon icon=&#8221;fa fa-share2&#8243; icon_color=&#8221;color-rgdb&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;713112&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-156538&#8243; uncode_shortcode_id=&#8221;951562&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">Inova\u00e7\u00e3o em Formatos Narrativos<\/span><!-- notionvc: e5e0dbae-add4-4c72-8176-dd6c648d49cb -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;134579&#8243; text_color_type=&#8221;uncode-palette&#8221;]Voc\u00ea vai aprender a criar experi\u00eancias de marca imersivas <strong>al\u00e9m do marketing tradicional.<\/strong> Vamos explorar formatos inovadores e descobrir como usar tecnologias emergentes para contar hist\u00f3rias de forma surpreendente<br \/>\n<!-- notionvc: f4975655-5649-4c37-969f-a4fc32e2ccd1 -->[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_color=&#8221;color-uydo&#8221; overlay_alpha=&#8221;89&#8243; overlay_color_blend=&#8221;multiply&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;175845&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;5&#8243;][vc_icon icon=&#8221;fa fa-bolt&#8221; icon_color=&#8221;color-rgdb&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;161948&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;149561&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"notion-enable-hover\" data-token-index=\"0\">T\u00e9cnicas avan\u00e7adas de storytelling<\/span><!-- notionvc: 893b0eda-a351-4eff-9add-bcff18f607ba -->[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;188523&#8243; text_color_type=&#8221;uncode-palette&#8221;]Dominar <strong>t\u00e9cnicas avan\u00e7adas e um processo estruturado <\/strong>de brand storytelling para criar hist\u00f3rias de marca impactantes e aut\u00eanticas. Narrativas que <strong>ressoam profundamente<\/strong> com seu p\u00fablico e que conquistam resultados.<br \/>\n<!-- notionvc: 42a6634a-6a5b-4dfc-aba0-33ef50bbbe89 -->[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;ray-opacity&#8221; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;130337&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138320&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-126472&#8243; text_weight=&#8221;600&#8243; text_italic=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; interval_animation=&#8221;200&#8243; uncode_shortcode_id=&#8221;450943&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"heading-text-highlight \" data-atts='{\"bg\":\"style-color-140313-bg\",\"height\":\"25%\",\"offset\":\"0.25em\",\"opacity\":\"0.25\",\"animated\":\"yes\"}'>Somos a \u00fanica esp\u00e9cie que conta hist\u00f3rias para nos entender e entender o mundo ao nosso redor.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-143967&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain&#8221; interval_animation=&#8221;200&#8243; uncode_shortcode_id=&#8221;157162&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u2014 Salmam Rushdie, Escritor[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;204604&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;192836&#8243;][vc_custom_heading text_color=&#8221;color-140313&#8243; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;accent&#8221; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;737304&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]Conte\u00fado[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-212331&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-126617&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;704598&#8243;]Conte\u00fado do Curso (Syllabus)[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-185891&#8243; uncode_shortcode_id=&#8221;772072&#8243; text_color_type=&#8221;uncode-palette&#8221;]Neste curso intensivo, voc\u00ea mergulhar\u00e1 no fascinante universo do brand storytelling, adquirindo habilidades essenciais para criar narrativas de marca impactantes.[\/vc_custom_heading][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;890597&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fmarcelocortazio.com.br%2Findex.php%2Fquero-curso-de-imersao-em-brand-storytelling%2F|title:Quero%20Curso%20de%20Imers%C3%A3o%20em%20Brand%20Storytelling|target:_blank&#8221;]Entre na Lista de Espera[\/vc_button][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;876318&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; sign_size=&#8221;md&#8221; label_border=&#8221;yes&#8221; content_border=&#8221;yes&#8221; gutter_simple=&#8221;1&#8243; active_bg_color=&#8221;color-lxmt&#8221; radius=&#8221;lg&#8221; titles_font=&#8221;font-143967&#8243; titles_size=&#8221;h3&#8243; titles_weight=&#8221;600&#8243; titles_height=&#8221;fontheight-126617&#8243; uncode_shortcode_id=&#8221;366432&#8243; active_tab=&#8221;1&#8243; active_bg_color_type=&#8221;uncode-palette&#8221;][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Fundamentos do Brand Storytelling&#8221; tab_id=&#8221;1b6f41ce-cf8c-116994462889466&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;153841&#8243; text_color_type=&#8221;uncode-palette&#8221;]Enquanto a publicidade tradicional vende o brand storytelling conecta. Aqui voc\u00ea vai entender como essas abordagens se complementam e, principalmente, como o storytelling se destaca ao criar la\u00e7os emocionais duradouros entre marcas e pessoas, transformando consumidores em verdadeiros admiradores.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Economia da Aten\u00e7\u00e3o&#8221; tab_id=&#8221;1b6f41ce-cf8c-1169944628894663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;778134&#8243; text_color_type=&#8221;uncode-palette&#8221;]Na era da distra\u00e7\u00e3o, nossa aten\u00e7\u00e3o se tornou a moeda mais valiosa do mercado. Entre notifica\u00e7\u00f5es, feeds infinitos e um turbilh\u00e3o de conte\u00fado, conquistar e manter o interesse do p\u00fablico \u00e9 o maior desafio das marcas. Neste m\u00f3dulo, voc\u00ea vai entender como criar hist\u00f3rias que se destacam em meio ao caos informacional e transformam aten\u00e7\u00e3o em conex\u00e3o genu\u00edna.<br \/>\n<!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Psicologia das Narrativas&#8221; tab_id=&#8221;1b6f41ce-cf8c-1169944628894690&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;143702&#8243; text_color_type=&#8221;uncode-palette&#8221;]Por que algumas narrativas nos conquistam instantaneamente, enquanto outras passam despercebidas? Neste m\u00f3dulo, mergulhamos na ci\u00eancia por tr\u00e1s do storytelling: como as hist\u00f3rias ativam nosso c\u00e9rebro, despertam emo\u00e7\u00f5es e criam mem\u00f3rias duradouras. Entenda os gatilhos psicol\u00f3gicos que transformam uma simples hist\u00f3ria em uma conex\u00e3o profunda e inesquec\u00edvel.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Elementos de uma Narrativa de Marca Eficaz&#8221; tab_id=&#8221;1b6f41ce-cf8c-11699446288946507&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;643447&#8243; text_color_type=&#8221;uncode-palette&#8221;]Todo storytelling memor\u00e1vel possui elementos fundamentais que o tornam irresist\u00edvel. Descubra como identificar e construir cada pe\u00e7a dessa engrenagem: do conflito \u00e0 resolu\u00e7\u00e3o, do protagonista ao prop\u00f3sito. Aqui voc\u00ea aprender\u00e1 a estruturar narrativas que n\u00e3o apenas contam, mas verdadeiramente encantam e transformam a percep\u00e7\u00e3o da sua marca.<br \/>\n<!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Arqu\u00e9tipos: A Alma da Sua Marca&#8221; tab_id=&#8221;1b6f41ce-cf8c-116994462889465096&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;146006&#8243; text_color_type=&#8221;uncode-palette&#8221;]Do Her\u00f3i ao S\u00e1bio, dos Guardi\u00f5es aos Rebeldes &#8211; os arqu\u00e9tipos s\u00e3o modelos universais que ecoam profundamente no inconsciente coletivo. Neste m\u00f3dulo, voc\u00ea aprender\u00e1 a identificar e incorporar essas personas poderosas na identidade da sua marca, criando uma personalidade \u00fanica que ressoa naturalmente com seu p\u00fablico e estabelece conex\u00f5es genu\u00ednas e duradouras.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Estrat\u00e9gias de Distribui\u00e7\u00e3o Transm\u00eddia&#8221; tab_id=&#8221;1b6f41ce-cf8c-1169944628894650014&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;440133&#8243; text_color_type=&#8221;uncode-palette&#8221;]Uma boa hist\u00f3ria transcende plataformas. Aprenda como adaptar e expandir sua narrativa de marca para diferentes canais e formatos, mantendo sua ess\u00eancia enquanto explora o melhor de cada meio. De posts no Instagram a podcasts, de newsletters a v\u00eddeos no TikTok &#8211; descubra como criar um ecossistema narrativo coerente e envolvente que alcan\u00e7a seu p\u00fablico onde quer que ele esteja.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;IA na Cria\u00e7\u00e3o: Al\u00e9m do \u00d3bvio&#8221; tab_id=&#8221;1b6f41ce-cf8c-11699446288946500375&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;812143&#8243; text_color_type=&#8221;uncode-palette&#8221;]Em um momento em que ferramentas de IA inundam as redes sociais com conte\u00fado gen\u00e9rico e sem personalidade, saber utiliz\u00e1-las estrategicamente faz toda a diferen\u00e7a. Neste m\u00f3dulo, voc\u00ea aprender\u00e1 a dominar a intelig\u00eancia artificial como aliada na cria\u00e7\u00e3o de conte\u00fado aut\u00eantico e memor\u00e1vel. Vamos al\u00e9m dos prompts b\u00e1sicos e mergulhamos em t\u00e9cnicas avan\u00e7adas para extrair o melhor da IA sem perder a ess\u00eancia \u00fanica da sua marca. Chega de conte\u00fado pasteurizado \u2013 \u00e9 hora de usar a tecnologia para amplificar sua voz original.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;T\u00e9cnicas de Storytelling Visual&#8221; tab_id=&#8221;1b6f41ce-cf8c-116994462889465003759&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;203121&#8243; text_color_type=&#8221;uncode-palette&#8221;]Descubra como criar uma linguagem visual que n\u00e3o apenas ilustra, mas potencializa sua narrativa de marca. Como adaptar seu brandbook \u2013 da escolha de cores \u00e0 tipografia, das fotografias aos \u00edcones &#8211; cada elemento visual deve contar sua hist\u00f3ria com a mesma for\u00e7a das palavras, criando uma identidade \u00fanica e instantaneamente reconhec\u00edvel.<br \/>\n<!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Medindo o Impacto das Hist\u00f3rias&#8221; tab_id=&#8221;1b6f41ce-cf8c-116994462889465003724&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;668875&#8243; text_color_type=&#8221;uncode-palette&#8221;]Para al\u00e9m dos n\u00fameros, como saber se sua hist\u00f3ria realmente tocou seu p\u00fablico? Neste m\u00f3dulo, voc\u00ea aprender\u00e1 a combinar m\u00e9tricas quantitativas e insights qualitativos para avaliar o verdadeiro impacto das suas narrativas. Descubra indicadores que v\u00e3o al\u00e9m das visualiza\u00e7\u00f5es e engajamento, medindo o que realmente importa: a conex\u00e3o emocional e a mudan\u00e7a de percep\u00e7\u00e3o da sua marca.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Storytelling do Amanh\u00e3&#8221; tab_id=&#8221;1b6f41ce-cf8c-1169944628894650037253&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;503072&#8243; text_color_type=&#8221;uncode-palette&#8221;]Do metaverso \u00e0 realidade aumentada, da narra\u00e7\u00e3o generativa \u00e0s experi\u00eancias imersivas &#8211; o futuro do storytelling est\u00e1 em constante evolu\u00e7\u00e3o. Explore as tend\u00eancias emergentes e tecnologias que est\u00e3o redefinindo como as marcas contam suas hist\u00f3rias. Prepare-se para navegar nesse novo territ\u00f3rio onde narrativas tradicionais se fundem com experi\u00eancias interativas, criando conex\u00f5es ainda mais profundas e memor\u00e1veis com seu p\u00fablico.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-circle-check&#8221; icon_size=&#8221;sm&#8221; gutter_size=&#8221;1&#8243; column_padding=&#8221;0&#8243; title=&#8221;Crie Sua Hist\u00f3ria: O Projeto Hands-On&#8221; tab_id=&#8221;1b6f41ce-cf8c-11699446288946500372533&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-rgdb&#8221; uncode_shortcode_id=&#8221;707078&#8243; text_color_type=&#8221;uncode-palette&#8221;]Ao longo deste curso, voc\u00ea n\u00e3o ser\u00e1 apenas um espectador &#8211; ser\u00e1 o autor da sua pr\u00f3pria hist\u00f3ria de marca. A cada m\u00f3dulo, voc\u00ea aplicar\u00e1 os conceitos aprendidos em um projeto pr\u00e1tico cont\u00ednuo, desenvolvendo passo a passo a narrativa completa de uma marca real ou fict\u00edcia de sua escolha. Do DNA da marca aos canais de distribui\u00e7\u00e3o, da personalidade aos elementos visuais, cada etapa do aprendizado se transformar\u00e1 em uma pe\u00e7a do seu storytelling.<\/p>\n<p>Ao final da jornada, voc\u00ea ter\u00e1 em m\u00e3os n\u00e3o apenas conhecimento te\u00f3rico, mas um projeto completo de brand storytelling pronto para ser implementado. Esta ser\u00e1 sua oportunidade de experimentar, errar, acertar e, principalmente, desenvolver sua pr\u00f3pria voz como contador de hist\u00f3rias de marca.<\/p>\n<p>Quer criar algo do zero ou transformar uma marca existente? A escolha \u00e9 sua. O importante \u00e9 que cada conceito aprendido seja imediatamente posto em pr\u00e1tica, construindo gradualmente uma narrativa aut\u00eantica e impactante.<\/p>\n<p><!-- notionvc: e787e62a-1ca1-43a6-8fdb-25f9e1dee2f0 -->[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;647861&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;color-726292&#8243; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;172816&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]<strong>N\u00e3o Perca!<\/strong>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;466536&#8243; heading_custom_size=&#8221;clamp(20px,4vw,35px)&#8221;]<strong>Inscreva-se hoje! <\/strong>N\u00e3o perca a oportunidade de dominar a arte do brand storytelling para criar hist\u00f3rias que cativam, inspiram e convertem![\/vc_custom_heading][vc_button button_color=&#8221;color-rgdb&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fmarcelocortazio.com.br%2Findex.php%2Fquero-curso-de-imersao-em-brand-storytelling%2F|title:Quero%20Curso%20de%20Imers%C3%A3o%20em%20Brand%20Storytelling|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;192831&#8243;]Entre na Lista de Espera[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;551770&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;25&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;129957&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-212331&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_italic=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; el_class=&#8221;demo-heading&#8221; uncode_shortcode_id=&#8221;787764&#8243; text_color_type=&#8221;uncode-palette&#8221;]Para quem \u00e9 indicado[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;1&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;217754&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;25&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;775388&#8243;][vc_icon icon=&#8221;fa fa-star-empty-stroke&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;940278&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;189042&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,4vw,20px)&#8221;]<strong>Profissionais que buscam revolucionar a constru\u00e7\u00e3o de marca.<\/strong> Aprender a criar narrativas cativantes que transformam conceitos em experi\u00eancias memor\u00e1veis, elevando suas estrat\u00e9gias de engajamento al\u00e9m do marketing convencional.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;138110&#8243;][vc_icon icon=&#8221;fa fa-star-empty-stroke&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;940278&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;161883&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,4vw,20px)&#8221;]<strong>Empreendedores e gestores de marca<\/strong>, este curso \u00e9 para voc\u00eas. Supere a depend\u00eancia de t\u00e1ticas promocionais de curto prazo e aprenda a construir uma narrativa de marca duradoura. Descubra como criar conex\u00f5es emocionais aut\u00eanticas que transformam clientes em defensores leais da sua marca.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;326531&#8243;][vc_icon icon=&#8221;fa fa-star-empty-stroke&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;940278&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;999726&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,4vw,20px)&#8221;]<strong>Profissionais aspirando \u00e0 lideran\u00e7a de marca<\/strong>. Se voc\u00ea almeja se destacar no competitivo mercado de marketing e branding, este curso \u00e9 seu trampolim. Essa imers\u00e3o fornece o conhecimento essencial para impulsionar sua carreira, independentemente de sua forma\u00e7\u00e3o inicial.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-140313&#8243; overlay_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;10&#8243; overlay_color_blend=&#8221;multiply&#8221; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;About Us&#8221; uncode_shortcode_id=&#8221;195103&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;186612&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-504674&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;190436&#8243;]Storytelling \u00e9 estrat\u00e9gico para a sua marca.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;506765&#8243;]Benef\u00edcios da imers\u00e3o em brand storytelling[\/vc_custom_heading][vc_icon icon=&#8221;fa fa-arrow-down-circle&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;360956&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-check-circle&#8221; icon_color=&#8221;accent&#8221; uncode_shortcode_id=&#8221;253039&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>Maior engajamento do p\u00fablico-alvo<\/li>\n<li>Cria\u00e7\u00e3o de conex\u00e3o emocional com a marca<\/li>\n<li>Diferencia\u00e7\u00e3o da concorr\u00eancia<\/li>\n<li>Melhor reten\u00e7\u00e3o da mensagem da marca<\/li>\n<li>Aumento da lealdade do cliente<\/li>\n<li>Facilita\u00e7\u00e3o da comunica\u00e7\u00e3o de valores e miss\u00e3o da empresa<\/li>\n<li>Humaniza\u00e7\u00e3o da marca<\/li>\n<li>Est\u00edmulo ao compartilhamento org\u00e2nico de conte\u00fado<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-check-circle&#8221; icon_color=&#8221;accent&#8221; uncode_shortcode_id=&#8221;100856&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>Melhoria na consist\u00eancia da comunica\u00e7\u00e3o da marca<\/li>\n<li>Aumento do potencial de viraliza\u00e7\u00e3o de campanhas<\/li>\n<li>Fortalecimento da identidade da marca<\/li>\n<li>Maior efic\u00e1cia em campanhas de longo prazo<\/li>\n<li>Amplia\u00e7\u00e3o das possibilidades criativas em campanhas<\/li>\n<li>Melhor contextualiza\u00e7\u00e3o de produtos e servi\u00e7os<\/li>\n<li>Versatilidade de conte\u00fado para m\u00faltiplas plataformas<\/li>\n<li>Aumento da percep\u00e7\u00e3o de valor do produto ou servi\u00e7o<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; top_divider=&#8221;gradient&#8221; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;step&#8221; shape_bottom_h_use_pixel=&#8221;&#8221; shape_bottom_height=&#8221;96&#8243; shape_bottom_color=&#8221;accent&#8221; shape_bottom_opacity=&#8221;100&#8243; shape_bottom_index=&#8221;0&#8243; column_width_pixel=&#8221;1444&#8243; uncode_shortcode_id=&#8221;204637&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;-3&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;193712&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;770&#8243; el_class=&#8221;demo-center-section&#8221; uncode_shortcode_id=&#8221;639131&#8243;][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-212331&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_italic=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; el_class=&#8221;demo-heading&#8221; uncode_shortcode_id=&#8221;183091&#8243; text_color_type=&#8221;uncode-palette&#8221;]Estrutura do Curso[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;878063&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shadow=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shadow_hover=&#8221;yes&#8221; shadow_hover_weight=&#8221;std&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;188456&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-users2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-4x&#8221; heading_semantic=&#8221;h2&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;178184&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;Lugares Limitados&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;748457&#8243; heading_custom_size=&#8221;clamp(20px,4vw,25px)&#8221;]Turma limitada a <strong>40 alunos<\/strong> para garantir aten\u00e7\u00e3o personalizada, possibilidade de d\u00favidas e maior intera\u00e7\u00e3o nas aulas.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shadow=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shadow_hover=&#8221;yes&#8221; shadow_hover_weight=&#8221;std&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;193323&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-calendar-check-o&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-4x&#8221; heading_semantic=&#8221;h2&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;137318&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;Dura\u00e7\u00e3o&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;200293&#8243; heading_custom_size=&#8221;clamp(20px,4vw,25px)&#8221;]Ser\u00e3o <strong>12 horas de curso<\/strong> em <strong>4 aulas <\/strong>(1 aula por semana), assim os grupos t\u00eam tempo h\u00e1bil para o desenvolvimento do projeto final.\u00a0<!-- notionvc: 5c3d91fb-a902-4d65-8f7e-5c6899b169a6 -->[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shadow=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shadow_hover=&#8221;yes&#8221; shadow_hover_weight=&#8221;std&#8221; width=&#8221;1\/3&#8243; link_to=&#8221;|||&#8221; uncode_shortcode_id=&#8221;183981&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-screen&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-4x&#8221; heading_semantic=&#8221;h2&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-156538&#8243; text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;130781&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;100% Online&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;743617&#8243; heading_custom_size=&#8221;clamp(20px,4vw,25px)&#8221;]O curso \u00e9 oferecido <strong>100% online e ao vivo<\/strong>, proporcionando intera\u00e7\u00e3o em tempo real com todos os participantes.<br \/>\n<!-- notionvc: 5c3d91fb-a902-4d65-8f7e-5c6899b169a6 -->[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Highlights&#8221; uncode_shortcode_id=&#8221;169027&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;643105&#8243;][vc_single_image media=&#8221;130862&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-four&#8221; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; image=&#8221;2286&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; uncode_shortcode_id=&#8221;996265&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;177699&#8243;][vc_custom_heading text_font=&#8221;font-504674&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-126617&#8243; uncode_shortcode_id=&#8221;131592&#8243; heading_custom_size=&#8221;clamp(30px,7.5vw,35px)&#8221;]Quem \u00e9 Marcelo Cortazio[\/vc_custom_heading][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-circle-check&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Expertise&#8221; uncode_shortcode_id=&#8221;184731&#8243;]<strong>20+ anos em marketing e entretenimento<\/strong>. Expertise em desenvolver estrat\u00e9gias cativantes de <strong>storytelling<\/strong> para <strong>projetos multiplataforma<\/strong>, integrando conte\u00fado digital, TV e campanhas de marketing para marcas globais e canais a cabo.[\/vc_icon][vc_separator sep_color=&#8221;,Default&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-circle-check&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Inova\u00e7\u00e3o em Brand Storytelling&#8221; uncode_shortcode_id=&#8221;835268&#8243;]Pioneiro em <strong>branded content<\/strong> e <strong>formatos inovadores<\/strong>. Lidera projetos que mesclam entretenimento audiovisual e treinamento corporativo, criando experi\u00eancias de aprendizagem envolventes e eficazes. Desenvolve conte\u00fado exclusivo e original para m\u00faltiplas plataformas.[\/vc_icon][vc_separator sep_color=&#8221;,Default&#8221;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-circle-check&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Projetos para Marcas L\u00edderes&#8221; uncode_shortcode_id=&#8221;379738&#8243;]<a href=\"https:\/\/www.loreal.com\/pt-br\/brazil\/\"><strong>L&#8217;Or\u00e9al<\/strong><\/a>, <strong><a href=\"https:\/\/www.coca-cola.com.br\/\">Coca-Cola<\/a><\/strong>, <strong><a href=\"https:\/\/www.google.com\/\">Google<\/a><\/strong>, <a href=\"https:\/\/www.disney.com.br\/\"><strong>Disney<\/strong><\/a> e <a href=\"https:\/\/www.redeipiranga.com.br\/wps\/portal\/redeipiranga\/login\"><strong>Ipiranga<\/strong><\/a> s\u00e3o apenas alguns nomes no hall das grandes marcas no portf\u00f3lio de Marcelo. Liderou projetos inovadores de conte\u00fado digital e TV para canais a cabo, desenvolvendo campanhas integradas e conte\u00fado exclusivo de alto impacto.[\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-140313&#8243; overlay_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;20&#8243; overlay_color_blend=&#8221;multiply&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;137544&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;891865&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;997346&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;accent&#8221; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;195603&#8243; back_color_type=&#8221;uncode-palette&#8221;]Marcelo na m\u00eddia.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-85457123&#8243; type=&#8221;css_grid&#8221; medias=&#8221;130770,130769,130767,130768&#8243; screen_lg_items=&#8221;3&#8243; screen_lg_breakpoint=&#8221;1000&#8243; screen_md_items=&#8221;2&#8243; screen_md_breakpoint=&#8221;600&#8243; screen_sm_items=&#8221;1&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|custom_link|original,icon&#8221; single_overlay_color=&#8221;color-140313&#8243; single_overlay_opacity=&#8221;50&#8243; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; single_link=&#8221;url:%23|||rel:nofollow&#8221; uncode_shortcode_id=&#8221;734291&#8243; items=&#8221;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&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;112339&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;color-726292&#8243; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;347265&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]<strong>N\u00e3o Perca!<\/strong>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;466536&#8243; heading_custom_size=&#8221;clamp(20px,4vw,35px)&#8221;]<strong>Inscreva-se hoje! <\/strong>N\u00e3o perca a oportunidade de dominar a arte do brand storytelling para criar hist\u00f3rias que cativam, inspiram e convertem![\/vc_custom_heading][vc_button button_color=&#8221;color-rgdb&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fmarcelocortazio.com.br%2Findex.php%2Fquero-curso-de-imersao-em-brand-storytelling%2F|title:Quero%20Curso%20de%20Imers%C3%A3o%20em%20Brand%20Storytelling|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;368088&#8243;]Entre na Lista de Espera[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-726292&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;145739&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;895213&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;marquee-scroll&#8221; marquee_clone=&#8221;yes&#8221; marquee_speed=&#8221;0&#8243; uncode_shortcode_id=&#8221;886332&#8243; text_color_type=&#8221;uncode-palette&#8221;]S\u00e3o apenas 6 turmas por ano. N\u00e3o perca\u00b7[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;1&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;115547&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;143695&#8243; back_color_type=&#8221;uncode-palette&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;926201&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-143967&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;150930&#8243;]Investimento[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;fontsize-126472&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;128017&#8243;]<small>R$<\/small>1.650,00[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_color=&#8221;color-726292&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-143967&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;color-jevc&#8221; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;113994&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]Em breve, nova turma.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-143967&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;959760&#8243;]As aulas acontecem \u00e0s ter\u00e7as-feiras \u00e0s 19h.[\/vc_custom_heading][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-check-circle&#8221; uncode_shortcode_id=&#8221;124843&#8243;]<\/p>\n<ul>\n<li><strong>12 horas<\/strong> de imers\u00e3o em narrativas de marca<\/li>\n<li><strong>B\u00f4nus:<\/strong> Kit de Ferramentas Exclusivas<\/li>\n<li>Suporte com d\u00favidas (*com agendamento)<\/li>\n<li>Pr\u00e1tica com projeto final para desenvolver<\/li>\n<li><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Certificado de conclus\u00e3o (digital)<\/span><\/li>\n<\/ul>\n<p>[\/uncode_list][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;136918&#8243;]<strong>*Agendamento pr\u00e9vio e sujeito \u00e0 disponibilidade de agenda.\u00a0<\/strong>[\/vc_column_text][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;956732&#8243;]<strong>*Valor por aluno.<\/strong>[\/vc_column_text][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;125317&#8243;]<strong>* <b>Os pre\u00e7os, as condi\u00e7\u00f5es de pagamento, datas e a disponibilidade podem sofrer altera\u00e7\u00f5es sem aviso pr\u00e9vio.<\/b><\/strong>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_button size=&#8221;btn-lg&#8221; wide=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;534227&#8243; link=&#8221;url:https%3A%2F%2Fmarcelocortazio.com.br%2Findex.php%2Fquero-curso-de-imersao-em-brand-storytelling%2F|title:Quero%20Curso%20de%20Imers%C3%A3o%20em%20Brand%20Storytelling|target:_blank&#8221;]Lista de Espera[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-140313&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;171455&#8243; back_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;51&#8243; overlay_color_blend=&#8221;multiply&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;681863&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;153526&#8243;][vc_custom_heading text_color=&#8221;color-140313&#8243; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;accent&#8221; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;119347&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]Faq[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-126617&#8243; uncode_shortcode_id=&#8221;131069&#8243;]Perguntas Frequentes[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;876318&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; gutter_simple=&#8221;1&#8243; no_h_padding=&#8221;yes&#8221; titles_size=&#8221;h4&#8243; titles_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;118970&#8243; active_tab=&#8221;0&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Qual \u00e9 a dura\u00e7\u00e3o total do curso?&#8221; tab_id=&#8221;1665420124-1-8616668891879051715610238705&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;197401&#8243; text_color_type=&#8221;uncode-palette&#8221;]O curso tem dura\u00e7\u00e3o total de <strong>12 horas<\/strong>, divididas em <strong>4 aulas de 3 horas cada<\/strong>.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;O curso \u00e9 totalmente online ou tem alguma parte presencial?&#8221; tab_id=&#8221;1665420124-2-016668891879051715610238705&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;155444&#8243; text_color_type=&#8221;uncode-palette&#8221;]O curso \u00e9 <strong>100% online<\/strong> e <strong>ao vivo<\/strong>, permitindo intera\u00e7\u00e3o em tempo real com os instrutores e outros participantes.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Preciso ter experi\u00eancia pr\u00e9via em marketing ou branding para participar?&#8221; tab_id=&#8221;efe01523-2776-616668891879051715610238705&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;174870&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>N\u00e3o \u00e9 necess\u00e1rio ter experi\u00eancia pr\u00e9via<\/strong>, mas um conhecimento b\u00e1sico de marketing pode ser \u00fatil. O curso \u00e9 estruturado para acomodar tanto <strong>empreendedores de todas as \u00e1reas<\/strong> quanto <strong>profissionais de marketing e branding<\/strong> com experi\u00eancia.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Qual \u00e9 o tamanho m\u00e1ximo da turma?&#8221; tab_id=&#8221;10314d48-70e0-016668891879051715610238705&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;754527&#8243; text_color_type=&#8221;uncode-palette&#8221;]As turmas s\u00e3o <strong>limitadas a 40 alunos<\/strong> para garantir aten\u00e7\u00e3o personalizada e maximizar a intera\u00e7\u00e3o.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Haver\u00e1 trabalhos pr\u00e1ticos ou projetos durante o curso?&#8221; tab_id=&#8221;10314d48-70e0-0166688918790517156102387055&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;214546&#8243; text_color_type=&#8221;uncode-palette&#8221;]Sim, o curso inclui <strong>exerc\u00edcios pr\u00e1ticos<\/strong> e <strong>um projeto em grupo<\/strong> onde voc\u00ea desenvolver\u00e1 uma estrat\u00e9gia de brand storytelling para uma marca.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Como funciona a apresenta\u00e7\u00e3o final do projeto de grupo?&#8221; tab_id=&#8221;6232a039-f9b5-716668891879051715610238705&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;104366&#8243; text_color_type=&#8221;uncode-palette&#8221;]Na \u00faltima aula, cada grupo <strong>apresentar\u00e1 sua estrat\u00e9gia de brand storytelling para a turma<\/strong> e instrutor, recebendo feedback valioso.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Receberei algum certificado ao concluir o curso?&#8221; tab_id=&#8221;6232a039-f9b5-7166688918790517156102387058&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;208157&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>Sim<\/strong>, todos os participantes que completarem o curso receber\u00e3o um <strong>certificado de conclus\u00e3o<\/strong>.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Quais s\u00e3o os m\u00e9todos de pagamento aceitos?&#8221; tab_id=&#8221;6232a039-f9b5-71666889187905171561023870567&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;894712&#8243; text_color_type=&#8221;uncode-palette&#8221;]Sim, o valor da Imers\u00e3o pode ser parcelado no ato da inscri\u00e7\u00e3o. As formas de pagamento atuais s\u00e3o: Boleto, transfer\u00eancia banc\u00e1ria e PIX.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;O que acontece se eu perder uma aula?&#8221; tab_id=&#8221;6232a039-f9b5-7166688918790517156102387056472&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;110462&#8243; text_color_type=&#8221;uncode-palette&#8221;]As aulas s\u00e3o ministradas ao vivo e <strong>n\u00e3o s\u00e3o gravadas<\/strong> para preservar a din\u00e2mica interativa e a confidencialidade das discuss\u00f5es. Por isso, enfatizamos a import\u00e2ncia da participa\u00e7\u00e3o em todas as sess\u00f5es.<\/p>\n<p>Caso ocorra algum imprevisto, faremos o poss\u00edvel para fornecer um resumo dos pontos principais abordados, mas recomendamos fortemente que voc\u00ea se programe para participar de todas as aulas ao vivo para obter o m\u00e1ximo benef\u00edcio do curso.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Haver\u00e1 material de apoio dispon\u00edvel fora do hor\u00e1rio das aulas?&#8221; tab_id=&#8221;6232a039-f9b5-71666889187905171561023870564720&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;188055&#8243; text_color_type=&#8221;uncode-palette&#8221;]Sim, fornecemos <strong>material de leitura complementar<\/strong>, indica\u00e7\u00f5es de livros e v\u00eddeos para estudo.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Quem \u00e9 o instrutor do curso?&#8221; tab_id=&#8221;6232a039-f9b5-716668891879051715610238705647204&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;372133&#8243; text_color_type=&#8221;uncode-palette&#8221;]O curso ser\u00e1 ministrado <strong>exclusivamente por Marcelo Cortazio<\/strong>, um renomado especialista em brand storytelling com mais de 20 anos de experi\u00eancia no mercado. Marcelo j\u00e1 trabalhou com <strong>marcas l\u00edderes nacionais e internacionais<\/strong>, desenvolvendo estrat\u00e9gias de narrativa de marca inovadoras e eficazes. Sua vasta experi\u00eancia pr\u00e1tica, combinada com um profundo conhecimento te\u00f3rico, garante aos alunos insights valiosos e aplic\u00e1veis diretamente ao mundo real do branding e marketing.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Como o curso se diferencia de outros cursos de storytelling dispon\u00edveis no mercado?&#8221; tab_id=&#8221;6232a039-f9b5-716668891879051715610238705647242&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;305026&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">A constru\u00e7\u00e3o de narrativas de marca requer uma compreens\u00e3o profunda tanto das <b>estrat\u00e9gias de comunica\u00e7\u00e3o quanto das t\u00e9cnicas de storytelling do entretenimento<\/b>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Com mais de duas d\u00e9cadas de experi\u00eancia em comunica\u00e7\u00e3o, produ\u00e7\u00e3o de conte\u00fado e entretenimento, desenvolvendo projetos <\/span><span class=\"s2\"><b>para grandes multinacionais e canais de TV<\/b><\/span><span class=\"s1\">, este curso oferece uma perspectiva \u00fanica, fundamentada em projetos que transformaram estrat\u00e9gias de marca em hist\u00f3rias memor\u00e1veis.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A metodologia desenvolvida combina o<b> rigor estrat\u00e9gico do marketing<\/b> com a <b>capacidade envolvente da ind\u00fastria do entretenimento<\/b>, proporcionando uma vis\u00e3o integrada sobre <\/span><span class=\"s2\"><b>como criar hist\u00f3rias de marca verdadeiramente impactantes<\/b><\/span><span class=\"s1\">. O conte\u00fado \u00e9 estruturado a partir de casos reais e projetos implementados em grandes empresas, oferecendo aos participantes ferramentas pr\u00e1ticas e conhecimento aplicado para o desenvolvimento de narrativas que efetivamente conectam marcas com seus p\u00fablicos.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;112339&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-rgdb&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; badge_style=&#8221;yes&#8221; back_color=&#8221;color-726292&#8243; radius=&#8221;sm&#8221; uncode_shortcode_id=&#8221;207180&#8243; text_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221;]<strong>N\u00e3o Perca!<\/strong>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-143967&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;466536&#8243; heading_custom_size=&#8221;clamp(20px,4vw,35px)&#8221;]<strong>Inscreva-se hoje! <\/strong>N\u00e3o perca a oportunidade de dominar a arte do brand storytelling para criar hist\u00f3rias que cativam, inspiram e convertem![\/vc_custom_heading][vc_button button_color=&#8221;color-rgdb&#8221; 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